Email & Content Strategy

From foundational messaging and brand voice refinement to ongoing email strategy and content calendars, CUSTODIAN works alongside your team to ensure your content engine supports your business goals. Whether you need to engage new customers, re-activate old ones, or unify your storytelling across channels, CUSTODIAN brings structure and strategy to every word that goes live.

CUSTODIAN Content & Email Strategy Services Include:

Foundational Messaging & Positioning

• Defines and documents your brand voice, tone, and value props

• Aligns content strategy with key business objectives and customer needs

• Audits current messaging for consistency and clarity

Content Planning & Governance

• Builds monthly or quarterly content calendars across site, blog, and email

• Prioritizes initiatives based on product launches, campaigns, and search trends

• Recommends workflows for faster production and review cycles

Email Strategy & Lifecycle Mapping

• Develops or refines automated flows (welcome, cart, winback, etc.)

• Segments audiences based on behavior, lifecycle, or purchase history

• Provides testing plans and creative guidance for copy and visuals

Content Performance & Optimization

• Tracks engagement metrics and conversion performance across assets

• Identifies top-performing content and opportunities for repurposing

• Surfaces content gaps based on SEO, site search, and customer behavior

Cross-Functional Collaboration Support

• Bridges content, design, and marketing teams with clear briefs and strategy

• Helps prioritize content across homepage, PDPs, email, and blog

• Translates brand strategy into day-to-day content execution