Website Management

Website Management

Everything on your website is vital to your business. We maintain clean data, clear taxonomy, and engaging content that keeps customers coming back.

Key services

Day-to-day ecommerce operations
Content population and management
Catalog and site taxonomy

Why choose us

15+ years of ecommerce storefront experience
Creatively driven, technically grounded
Customer advocate

At CUSTODIAN, website maintenance isn’t just about keeping the lights on. It’s about making sure your ecommerce site is fast, functional, and always campaign-ready.

Backed by over 15 years of experience launching digital campaigns and managing go-to-market operations, CUSTODIAN brings a creative and strategic lens to even the most routine tasks.

Acting as an embedded partner, CUSTODIAN handles the behind-the-scenes work that keeps your digital storefront running smoothly — from refining on-site search to resolving broken links and prepping for product launches.

Every task is approached with intention, helping your team stay focused while the site stays sharp, stable, and ready to perform. 

CUSTODIAN provides hands-on, high-context support to keep your ecommerce site running at its best — not just technically sound, but strategically aligned.

Catalog & Content Management

  • Maintains and updates product listings, pricing, descriptions, and imagery

  • Oversees product sets, categories, and search filters to support discoverability

  • Manages redirects, discontinued items, and content cleanup with SEO in mind

Site Stability & UX Support

  • Identifies and fixes bugs, broken links, and site errors

  • Reviews site speed and functionality, recommending UX improvements

  • Conducts routine QA to ensure consistent performance across devices and regions

Promotion & Campaign Readiness

  • Sets up and tests promotions, discount logic, and shipping rules

  • Updates homepage banners, landing pages, and seasonal content

  • Coordinates launch prep and post-launch checks for new campaigns

Search & Taxonomy Optimization

  • Fine-tunes site search via keyword bucketing and relevance tuning

  • Captures common misspellings and aligns taxonomy with user behavior

  • Recommends navigation and filtering adjustments to support conversion

Platform-Specific Operations

  • Works across Salesforce Commerce Cloud, BigCommerce, Shopify, Magento, WooCommerce, and others

  • Manages backend imports/exports, CMS content libraries, and WebDAV environments

  • Partners with internal devs or platform leads to streamline changes and updates

Proactive Content Health Audits

  • Conducts monthly content reviews for gaps, errors, and performance issues

  • Flags outdated assets, SEO red flags, and UX friction points

  • Delivers clear, actionable insights to keep your site ready for what’s next