Case Study
PV Cables
PV Cables moved from an aging WooCommerce setup to Shopify, then expanded into search visibility, AIO, and B2B growth.
Snapshot
Client: PV Cables
Industry: Solar / PV system cables and equipment
Platform: Shopify
Scope of Work: Full platform migration → ongoing growth partnership
The Situation
PV Cables builds cables for solar PV systems and sells the broader toolkit installers and DIYers need alongside them — crimpers, bulk wire, fuses, connectors, and more. The site was running on an aging GoDaddy/WooCommerce setup that wasn’t built to keep pace with the business, and wasn’t showing up in search at all.
The Work
CUSTODIAN led a full migration off WooCommerce onto Shopify: migrating all product data, setting up third-party shipping logistics, building out new content pages, and developing a merchandising strategy to give the site a stronger, more credible feel for a growing brand. From there, the focus shifted to visibility through SEO and AIO work to get PV Cables found by customers searching for what they sell.
The Partnership
This wasn’t a migrate-and-move-on project. CUSTODIAN has stayed on to keep growing the site, and the relationship has evolved as the business has. That growth work now includes exploring B2B integration to support wholesale and trade customers alongside the existing direct-to-consumer storefront.
The Impact
CUSTODIAN migrated a full product catalog from a legacy WooCommerce site onto Shopify with third-party shipping logistics in place, took a site with no meaningful Google visibility to ranking in search, achieved tracked sales attributed to ChatGPT, and is currently supporting B2B/wholesale expansion as the next phase of growth.
Why It Works
PV Cables needed more than a migration — they needed a partner who would stay invested as the business grew, from getting the new site right on day one, to making sure customers could find it, to shaping what comes next with B2B.