Case Study
Fox Racing
Fox Racing needed global brand and product content built across two brands and nine locales during a full platform rebuild.
Snapshot
Client: Fox Racing
Industry: Motocross & mountain biking gear and apparel
Platform: Autobahn for Salesforce Commerce Cloud
Scope of Work: Global replatform — brand and product content across 2 brands, 9 locales
The Situation
Fox Racing is the global leader in motocross and mountain biking gear — the kind of brand whose logo you recognize even if you've never thrown a leg over a dirt bike. As Fox moved off their legacy Salesforce Commerce Cloud setup onto Autobahn for Commerce Cloud, they needed a partner who could build out global brand and product content across two brands and nine locales, in step with a full platform rebuild. CUSTODIAN was brought in specifically for that content layer.
The Work
Working alongside Red Van Workshop (development) and Untouchable Consulting on the technical build, CUSTODIAN took ownership of content across the new site, including:
Homepage
Brand pages
Support pages
Collection pages
Knowledge center pages
Buyer's guide pages
Beyond page content, CUSTODIAN handled digital asset production and SEO implementation across content pages — plus the underlying content architecture in Page Designer and Business Manager, built on a Bootstrap 4 framework.
The Partnership
Multi-brand, multi-locale replatforms live or die on coordination — content has to be built to take full advantage of the platform's flexibility for multi-region delivery, while staying aligned with a separate development team's build timeline and a third consulting partner's workstream. CUSTODIAN worked directly alongside Red Van Workshop and Untouchable Consulting throughout, plugging into their process rather than working in isolation — the same collaborative approach CUSTODIAN brings to every engagement, whether that's alongside a client's internal team or, as with Fox, alongside other outside partners.
The Impact
The new site launched as a scalable foundation for Fox's global presence — content built out across two brands and nine locales, ready to support multiple regions and languages from day one.
Why It Works
A replatform of this scale means multiple outside partners working in parallel — development, consulting, and content all have to move together without stepping on each other. Fox needed a content partner who could integrate into that multi-agency process smoothly, at the depth and pace of an in-house team, without adding another full-time hire to manage. That's the same value CUSTODIAN brings whether the team on the other side is internal, external, or both.